Creating
a Powerfully Effective Home Page
The
home page of your website is the first impression your visitors
have of your business. And as the old saying goes, you only have
one chance to make a good first impression.
Internet
users are an impatient lot. And the faster the internet is, the
more impatient they become. That's why it's vital you grab their
attention instantly with their first impression of your website...
and your business.
This
doesn't mean you must have a fancy streaming video clip on your
home page. Quite the contrary. Those kinds of things are actually
the opposite of what your website visitors are wanting.
The
#1 thing they're looking for is help to solve their problem.
They don't want to be entertained. They want a solution... and they
want it fast. Remember, they're impatient.
First
they want to know that you understand what their problem is.
Look
at the home page of this website as an example. It addresses the
issues people confront when they consider building their own website.
Yes it will save them money, but it can also be stressful and time-consuming.
Next
they want to know how you can help them.
Now
that your visitor knows you understand their problem, they want
to know how you can help them. This is where you insert information
about your product or service. After identifying the visitor's problem,
the home page on this website talks about the solutions offered
- articles like this one, tools, and resources.
Move
them into action.
It
isn't enough that your website visitors know you understand their
problem and have the solution. They need to be given an action step
to keep them on your website. The more time they spend on your website
the more likely they are to sign up for one of your services. Examples
of action steps are signing up for your free ezine or clicking on
a link to another page within your website. On this website the
action step is to click on a link to another web page to read an
article on how to get started building a website.
Here
are more examples of websites that follow this formula.
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