What's
An Ezine and Why You Need One
A
newsletter sent via email is known in webbie-talk as an ezine (pronounced
ee-zeen). Most ezines include an inspirational, motivational, or
helpful article as well as news about services and products.
Why
You Need An Ezine
Marketing
research shows that people need about eight to nine contacts from
you before they feel comfortable enough to purchase one of your
services or products.
There
are many ways to contact potential customers and clients - mailing
campaigns, telemarketing, advertising in various media. All of these
methods are effective as contact points with people, but they're
also usually pretty costly.
If
you've been using one of these methods to market your business it's
easy to determine your ROI, or return on investment. Simply divide
the number of actual customers or clients you obtained as a result
of your marketing method into the total dollar amount you paid for
it.
This
little exercise is a real eye-opener for many... often because they've
never thought to track how their customers/clients find them. Many
also discover that the marketing methods they've been using making
the cost per customer/client financially unrealistic. After using
this exercise you'll know which of your marketing and advertising
methods are or aren't cost effective for you.
Of
all the marketing and advertising methods available today, an ezine
is by far the most cost effective.
If
you have 100 or more email addresses you'll need to use a service
such as Constanct Contact or Aweber to host your subscriber's email
addresses and send out the ezine. Typically their fees start at
$15 per month for up to 10,000 email addresses. Compare that to
the cost of printing and postage for a "snail mail" mailing
campaign.
And
it's easy to track the effectiveness of an ezine. The ezine
services offer tracking for your ezine so you can tell how many
people received it, opened it, which links they clicked on and how
many.
Tips
on Producing Your Ezine
The
main purpose of an ezine is to drive traffic to your website.
Always include at least one link to your website in your ezine.
Some ezine producers provide just two or three paragraphs of their
article with a link to the entire article which is archived on their
website.
In
order to be effective, an ezine should be sent out regularly,
at least twice a month. Less often and people forget about you.
There are some daily ezines that are particularly effective because
they're very brief. Motivational or inspirational quotes and helpful
tips work well for daily ezines.
If
you don't like writing you can still have an informative ezine.
There are services that offer articles on every subject imaginable.
Others who are in your field and who are not competitiors are often
great resources for articles, too. Most will be glad to provide
you with an article as long as you give them credit for writing
it and perhaps a link to their website.
 Learn
about the most reliable, easiest, cost effective tool to capture
visitor sign ups, send unlimited follow ups and newsletters increasing
your profits.
 HOW
TO PUBLISH AN EZINE THAT MAKES YOU M0NEY FREE Special Report
from the Ezine Queen tells you how! Learn how to publish
a simple ezine that will boost your business, make you famous, and
grow a massive mailing list you can market to over and over.
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