How
to Select Your Domain Name
Your
domain name is as important as the name you chose for your business.
Even more so since your website will most likely become your main
tool for marketing your business, service, or product.
Here
are some important points to help as you're going through the process
of selecting a domain name.
- KISS
- Keep it Short and Simple. Long domain names are not only
difficult to remember, they're nearly impossible to type correctly.
- Make
it memorable.
Not everybody is going to add your website address to their Favorites
or Bookmarks. Make it easy for your potential customers and clients
to remember your website address. They'll either be thinking it's
the name of your business or related to what you offer.
- Make
it unique.
If there are several other domain names similar to yours then
do something to make yours stand out. Don't get too carried away
and create a domain name that's so unique nobody can figure out
what it means. Relate it to your business somehow.
- Don't
be overly concerned about using your keywords in your domain
name. Yes, the rumor that it helps your position in the search
engines is true, but it only helps in micro-micro measurements.
If you really must use your keywords then separate them with hypens
or underscores so the search engines can read them. Example: real-estate.com,
not realestate.com
- Use
restraint in your use of hyphens and underscores. Unless it's
absolutely necessary avoid the use of hyphens and underscores.
Not only do they make typing your website address cumbersome,
they make it dificult to speak it. For example imagine telling
someone, "My website address is double-you double-you double-you
dot over dash the underscore hill dot com".
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©2008 If
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